Trademark
1. Trademarks are an effective tool of communication.
In a single brand or logo, trademarks can convey intellectual and emotional attributes and messages about the Proprietor’s reputation, products and services.
2. Trademarks make it easy for customers to find you.
The marketplace is crowded and it’s hard to distinguish your business from your competitors. Trademarks / brands are an efficient commercial communication tool to capture customer attention and make your business, products and services stand out.
Customers viewing a trademark immediately know who they are dealing with, the reputation of your business and are less likely to look for alternatives. Your brand could be the critical factor in driving a customer’s purchase decision.
3. Trademarks allow businesses to effectively utilize the Internet and social media.
Your brand is the first thing customers enter into a search engine or social media platform (Facebook, Twitter, Pinterest) when looking for your products and services. Higher traffic on a website or social media platform translates into higher rankings, bringing even more traffic, more customers and more brand recognition.